Spa | Wellness | Entrepreneurs
We collaborate with and inform wellness entrepreneurs to convert insight and ambition into aligned, distinctive concepts that can perform, grow and endure.
Inspired by the Essence of Place
Bespoke Wellness.
Immersive Design.
We create distinctive wellness brands, destinations, spas, authentic experiences and signature products—building investor-grade wellness equity through emotive design and a culture of care.
Wellness, made meaningful.
01 About SPACONCEPTS
A legacy of intelligent wellness
Where place becomes
experience.
SPACONCEPTS curates complete spa and wellness concepts, translating the Essence of Place into authentic spaces, signature experiences and bespoke products.
For more than two decades, we have worked at the intersection of strategy, emotive design, guest experience and operations. Our work begins by listening—to the land, the story, the people and the commercial ambition—then turns that intelligence into a distinctive wellness proposition built to belong, perform and endure.
Discover how we work →Who we work with
Visionary partners.
Purposeful places.
We collaborate with visionary clients who value authentic, immersive and commercially considered wellness design—with a specialist focus on safari lodges, nature retreats, conservation hospitality groups and purpose-led organisations.
Hospitality | Hotel | Lodge | Safari
Africa is at the forefront of regenerative travel. We translate a property’s natural setting and conservation purpose into signature wellness spaces, rituals and products that strengthen the destination and deepen the guest’s connection to place.
Retail | Product Developers
Product is one of the most powerful expressions of a wellness brand. We create custom ranges that embody the experience, strengthen brand equity and generate value beyond the spa visit.
Founders
The people
behind the work.
Salomé van den Berg
Salomé brings over 25 years of hospitality and spa experience to the creation of authentic, bespoke wellness concepts rooted in place. From Wilderness Safaris in Botswana to spa leadership at Pezula and Karkloof, the development of Views Spa and Lume Beauty Atelier, her career combines an understanding of guest care with creative vision. She was also selected to develop the Spa, Wellness and Lifestyle department of the Wellness Warehouse Concept Store, overseeing curation, product development and buying.
As a Co-Founder and Director of SPACONCEPTS™, she translates the essence of each destination into distinctive spaces, signature treatments, rituals and products. Her strength lies in connecting brand storytelling, commercial strategy and operational insight, guiding wellness concepts from their first vision through to implementation.
Through the WEL™ Method, Salomé works at the intersection of hospitality, wellness real estate and wellness equity, deepening a destination’s identity, enriching its brand culture and creating lasting value for guests, properties and investors.
View Salomé on LinkedIn ↗
Co-Founder · Business Strategist
Karina Finger
Karina helped pioneer luxury spa experiences in Southern Africa and was the visionary behind Pezula Spa, which set new standards in the spa industry through its approach to design, treatments, guest care and product development.
As a Co-Founder of SPACONCEPTS™, she was the driving force behind its projects, combining creative direction, commercial strategy and operational insight to bring distinctive wellness concepts to life. Her commitment to brand integrity and excellence guided projects from their first vision through to implementation.
Although Karina has moved on to other ventures, her entrepreneurial energy, dynamic spirit and pioneering vision remain an enduring part of the SPACONCEPTS™ ethos.
Collaborators
Mimmie Lancaster
The Wellness Collaborative · Founder · Spa Development & TrainingWith more than 35 years in spa, wellness and aesthetics, Mimmie is one of South Africa’s most respected wellness consultants, trainers and spa development specialists. Her work spans concept creation, spa and wellness centre development, product development, treatment menu design and advanced training—combining operational excellence with a deeply human understanding of people and the guest experience.
She introduced Algologie and Pevonia across South Africa, Namibia and Mauritius, became the first South African appointed as an international trainer for a professional skincare brand, and has served on the boards of SAAHSP and the South African Spa Association. A passionate mentor to therapists, she speaks at conventions locally and abroad, and has been a judge and MC for Les Nouvelles Esthétiques South Africa since its inception.
Selected workSanté Wellness Retreat & Spa (Haute Grandeur Global Spa Award) · Sterrekopje · Akademie Street Boutique Hotel & Spa · Isa Carstens Akademie · I am me · Lumeníl Medical Aesthetics
Linda Lurie
Feline Graphics · Creative Director & Brand DesignerLinda is a brand development, strategy and graphic design specialist, with a talent for translating a business’s vision into a distinctive identity. As a communications specialist, she brings clarity to how brands express themselves, connecting their purpose, personality and positioning through compelling language and visual design.
Her strength lies in bringing strategy and creativity together, developing cohesive brand identities that carry through every detail—from logos and visual systems to marketing materials and guest communications. Her thoughtful approach ensures that each brand feels authentic, recognisable and consistent.
As a creative collaborator to SPACONCEPTS™, Linda helps translate bespoke wellness concepts into engaging brand expressions, giving each project a visual identity and voice that reflect its essence of place.
20+Years shaping wellness
360°Concept to operation
1Integrated design language
∞Potential for place
02 Our proprietary method
The WEL™ Method
Wellness Equity
Leverage.
A strategic framework and design code that connects every decision—from first insight to final guest touchpoint.
Culture of care
Designing for human connection.
We consider guest emotion, team culture, intuitive service and meaningful moments of participation—creating wellness that is genuinely felt, not simply observed.
Guest insightEmotional resonanceTeam culture
People • Place • Product • Purpose
03 WEL Curated
Eight expressions of the WEL™ Method
One method.
WEL Curated.
The WEL™ Method flows into eight curated expressions, applying one strategic lens across the wider wellness economy.
Selected expressionWEL Hospitality
Integrated wellness propositions for hotels, lodges and resorts—connecting brand, stay, spa and service.
04 Complete concept development
From vision to value
One partner.
Every layer.
Our ten-phase master service moves from intelligence and strategy through design, delivery and evolution. Select a phase to explore the work.
Design expression 02Emotive Design
05 Our design language
The four expressions
Design that listens
before it speaks.
Intelligent wellness is edited with intention. Every element earns its place and contributes to a coherent whole.
06 Product & retail
From place, into practice
Signature products
with a sense of origin.
We translate a destination’s botanical intelligence, rituals and story into products guests can experience, use and take home.
Explore product direction ↓07 Selected work
A legacy, continually evolving
Concepts with
meaning and momentum.
Explore selected work across destination wellness, safari hospitality, wellness real estate, urban spa, wellness retail and product.
Our specialist niche
SafariWell
Immersive safari spa & wellness concepts
SafariWell brings wellness into the safari journey through nature-led, conservation-aligned concepts shaped by the Essence of Place. We connect space, experience, product, culture and operations to create wellness that becomes an immersive extension of the journey.
Explore a SafariWell concept ↗WellSPA created by SPACONCEPTS
Africa
Ngorongoro · Tanzania
Wellness Real Estate
Coming soon · Cameroon
Garden Route
KwaZulu-Natal
The heritage of wellness in the land
South Africa
Product Development
Healing & Spa
Garden Route
South Africa
LUME Beauty Atelier
A refined sanctuary
with its own rhythm.
Concept development and franchise direction expressed through a calm, tactile interior language—light, line, ritual and precise moments of care.
From the design archive
Details before
the reveal.
Selected spatial studies, material moments and planning sketches offer a glimpse into how each concept is shaped. Names and client identifiers are intentionally withheld.
First release · Coming soon
SPACULTURE™ / The collection
Rituals for a life
lived well.
A curated collection of sensorial wellness objects, body rituals and considered essentials—rooted in natural intelligence and designed to extend the experience beyond the spa.
Join the first release ↗
08 Begin a conversation
Your opportunity, made visible
What could wellness
become here?
Begin with a WEL™ Audit. Together, we will explore the people, place, product and purpose behind your project—and identify the clearest path to meaningful wellness equity.
Connect on LinkedIn↗